Cassandra Tyler
Small But Mighty - Cassandra Tyler
Small But Mighty
The Contours Bitsy compact fold stroller is small in size, but mighty in features. Great for day trips or extended vacations, Bitsy is ultra-lightweight, car seat compatible and airline-friendly.

Client: Kolcraft
Producer: Paige Hollenberg

Director: Paige Hollenberg
Director of Photography: Stephen Mazurek
Model: Jackie Hydock
Production Assistant: Amanda Healy

Editor: Cassandra Tyler
Animator: Cassandra Tyler

Working with AKA Media and Strata Blue, we used intelligent data to strategize a marketing campaign for the Contours brand. As the lead editor on the feature commercial, I helped craft a video that would be used for all online eCommerce. I also helped design a wide array of social ads, which prompted viewers to purchase during holiday deals.

Within the first hour of its sale, the product sold out on Amazon! Thanks to the power of machine learning, and the creative vision of our production teams, it was an incredibly successful campaign.